Prototype Purpose

This prototype demonstrates how Interactive Decision Tools can move shoppers from awareness to consideration, dealer engagement, test drive, and conversion while generating measurable marketing analytics.

AwarenessConsiderationTest DriveConversion

EV Fit Quiz

Daily commute distance Household size Budget range Home charging access Current vehicle type

Your Recommended Kia EV

Kia EV6

Charging Guidance:

Estimated Ownership Support: Rebate check, cost comparison, charging planner, and dealer EV consultation.

Analytics Dashboard Mockup

Tool Landing Page Visits

1,248

Awareness KPI

Quiz Starts

0

Consideration KPI

Quiz Completions

0

Consideration KPI

Saved Results

0

Lead Generation KPI

Test Drive Clicks

0

Test Drive KPI

Attributed EV Leads

0

Conversion KPI

Measurement Logic

Awareness -> landing page visits and campaign clicks

Consideration -> quiz starts, completion rate, calculator usage, charging planner usage

Dealer Action -> saved results, dealer appointment clicks, EV specialist requests

Test Drive -> scheduled test drives and completed test drives

Conversion -> EV purchases or leases attributed to tool engagement

Kia EV Advisor